TAMARA JONES | Times Staff Writer
YELLOWSTONE NATIONAL PARK, Wyo. — As colder weather snuffs out the last smoldering hot spots from Yellowstone's record fires, the fight is now shifting to a new and perhaps even more challenging ground: repairing the singed public image of the world's premier national park.
With a fortune in tourism dollars at stake in three states, efforts to promote the "New Yellowstone" are both costly and creative.
Whirlwind European Tour
At the forefront is a traveling show starring the park's beleaguered superintendent. In his ranger uniform, Bob Barbee is making a personal appeal to the European media and travel industry on a whirlwind visit to England, France and West Germany this week, taking along fire videos, maps and other officials to back up the premise that everyone is banking on:
Yellowstone is alive and well.
Over and over, the park's good-will ambassadors use the same careful word to describe what Yellowstone looks like after its worst fire season in 300 to 400 years: